Blog Post

Nicholson Revell Partners with United Way of the CSRA to Promote the Born Learning Program

Posted by: Matthew Terry
November 26, 2007
Topic: Community News

Families and others who care for young children understand that the early years are important. What happens in a child's early years matters - for school readiness and for success in life. Yet, research shows many parents and caregivers don't know exactly what actions to take to encourage early learning and prepare young children for school or feel they lack the time to do what it takes to prepare their child for school.

That's why United Way of the CSRA launched the Born LearningTM initiative locally in 2005. Born LearningTM, an unprecedented national public engagement campaign, is a collaboration between United Way of America and its partners, The Ad Council and Civitas. Born learningTM materials draw from cutting-edge research on early childhood development, transforming this content into educational tools for parents and caregivers. Through advertising, parent education and community impact, the Born LearningTM campaign is helping parents, caregivers and the community take action to provide quality early learning opportunities for young children to prepare them to enter school ready to learn.

The Born LearningTM campaign provides specific, "doable" action steps for parents to provide early learning opportunities for children from birth through age five. It assures parents that it's easy - and fun - to turn everyday moments into quality early learning moments and shows them how to do that. Material includes a wide variety of user-friendly tools, tips and answers to help care for young children, fact sheets on a child's ages and stages, brochures on how to maximize play, at-a-glance cards that you can throw in a diaper bag, and checklists for everyday use.

For more information on Born LearningTM or to download helpful early learning tools and tips, please visit the website at http://www.bornlearning.org/. To learn more about parenting resources in the CSRA, call United Way's information and referral line at 2-1-1 (706-826-1495.)


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